Paramétrer le module PrestaShop "Marketing with Google" pas à pas

PrestaShop Marketing makes it easy to connect your store with Google and promote your products to millions of shoppers across different networks like Google Search, YouTube or Gmail. Create Performance Max campaigns without leaving your PrestaShop dashboard and drive more traffic.

Discover how to set up the PrestaShop "Marketing with Google" module step by step.

1. Download the "Marketing with Google" module. 
   Go to the official module page on the PrestaShop Addons marketplace (https://addons.prestashop.com/) to download the module. Make sure you choose the version that is compatible with your version of PrestaShop.
   
   
2. Install the module
   Log in to your PrestaShop back office and go to the "Modules" section and then "Module Manager". Click on "Upload a module" and select the zip file of the module you downloaded previously. The module will be automatically installed.
   
   
3. Configure the module
   After installing the module, you need to configure it to work properly with your PrestaShop store and your Google account. Here is a detailed overview of the module configuration.
   
   - Sign in to your Google Account
   Once you click on "Configure" to access the module settings, you will be requested to sign in to your Google account. Click on the "Sign in with Google" button and follow the authentication steps. Be sure to sign in with the Google account associated with your Google Merchant Center and Google Ads.
   
   - Allow access to your Google Account
   During the authentication process, you will be asked to grant certain permissions to the module. These permissions are necessary for the module to access your Google Merchant Center and Google Ads data and synchronize them with your PrestaShop store. Check the requested permissions and click "Allow" to continue.
   
   - Select your Google Merchant Center account
   After granting the permissions, you will be redirected to the module configuration page. Here, you will need to select the Google Merchant Center account you wish to use for product synchronization. If you have multiple accounts, make sure you choose the one that matches your online store.
   
   - Configure the general settings
   In the "General Settings" section, you can set various options for the module, such as automatic product sync, sync frequency and conversion tracking preferences. Adjust these settings according to your needs and preferences.
   
   - Advanced Settings
   The module can also include advanced settings for specific features, such as ad optimization, tracking tag configuration, and error handling. Explore these options and adjust them to suit your needs. Note that some advanced features may require additional technical knowledge.
   
   Once you have configured the module, be sure to click "Save" to save your settings. You can now proceed to the next steps to sync your products with Google Merchant Center, set up your Google Ads campaigns and optimize your ads.
   
   
4. Google Merchant Center
   The "Marketing with Google" module allows you to synchronize your products with Google Merchant Center. To do so, you must first create a Google Merchant Center account (https://merchants.google.com/ ). Once your account is created, follow the instructions to link your Merchant Center account to your PrestaShop module.
   
   
5. Configure the product flow
   Configuring the product flow is a crucial step to ensure a successful synchronization of your products with Google Merchant Center. Here is how to configure the product flow in the "Marketing with Google" module:
   
   - Go to the module settings
   In the module settings, you will find a section dedicated to the configuration of the product flow. Start by selecting the product categories you want to include in the feed. You can choose to include all categories or select only those that meet your marketing needs.
   
   - Select the product categories
   In the module settings, you will find a section dedicated to the configuration of the product flow. Start by selecting the product categories you want to include in the feed. You can choose to include all categories or select only those that meet your marketing needs.
   
   - Set the language and currency
   Choose the language and currency in which you want your products to be presented in the feed. These settings should match the preferences of your target audience and the configuration of your PrestaShop store.
   
   - Select the destination country
   Indicate the destination country or countries for which you want your products to be eligible. This will determine where your products can be displayed in Google Shopping ads and other Google services.
   
   - Set up product attributes
   The "Marketing with Google" module allows you to configure product attributes to be included in the feed. Attributes are additional information about your products, such as brand, color, size, material, etc. Be sure to include all relevant attributes to help Google understand and correctly rank your products.
   
   - Image Management
   Configure settings related to your product images, such as the size and quality of images to include in the feed. Google has specific image size and quality requirements for Google Shopping ads, so be sure to follow these requirements to avoid errors and quality issues.
   
   
6. Google Ads
   The module also allows you to create Google Ads campaigns directly from your PrestaShop back-office. To do so, you must first create a Google Ads account (https://ads.google.com/) and link your account to your PrestaShop module.
   
   
7. Créez des campagnes publicitaires
   Create advertising campaigns From the configuration page of the "Marketing with Google" module, you can create and manage Google Ads campaigns. Select the type of campaign (e.g. Shopping, Search or Display) and follow the instructions to define the campaign settings.
   
   
8. Conversion tracking
   Make sure you enable conversion tracking in the module settings to measure the effectiveness of your ad campaigns. This will allow you to adjust your marketing strategies based on the performance of your ads.

By following these steps, you will be able to configure and use the "Marketing with Google" module to promote and optimize your PrestaShop online store.