The Abandoned Cart Reload module allows you to automatically send a reminder email to any customer who has created a cart without finalizing their order on your store.
Targets and Frequencies
Choose here the types of customers to whom you want to send reminder emails and the frequency of sending.
The Target
Choose if you want all your customers to be retargeted when they have abandoned their cart or only those who have subscribed to your store's newsletter. To learn more about legal obligations and restrictions in sending emails to your customers, consult the CNIL website.
The frequency of the reminders
You have the option to create up to 3 reminders by defining the hours or days of sending from the first reminder. Do not hesitate to take into account our recommendations. You can also restart the carts that were abandoned before the installation of this module by inserting the limit number of days. Then click on Save and move to the next tab.
Email templates
In this tab, build your different templates adapted to the number of reminders you have activated and the different languages of your store.
First, choose the language of your / your templates. Addressing your prospect in their native language will ensure the message is understood and therefore increase the chances of converting them into a customer. Remember to offer the abandoned cart reminder email in all the languages offered on your store. If a customer's language is not defined, set up cart reminders in the default language of your store.
In the Templates list section, you will find a summary table of all the cart reminders created according to the selected language.
In the Configure your templates section, configure the following elements:
The content
To optimize the open rate of your emails (and therefore their conversion on your store), use the "tags" offered to add the name and first name of the customer as well as the content of the abandoned cart. Do not hesitate to use the example template provided. Attention: the tag %DISCOUNT_TXT% is special. You must go to the Discounts tab to configure the content of the tag before using it in your template.
Regarding the subject, do not hesitate to use catchy phrases (e.g. "Finalize your order before it's too late!", or "Finalize your order to receive your items as soon as possible!"), moreover it is advisable to use a maximum of 60 characters. Write a reassuring hook: "It's still time to validate your order!" "We have put your items aside until tomorrow!"... In the text, you need to be moderate: "Maybe you haven't had time to finalize your purchases?" "Can we help you?"... You can also insert a link to your store. And don't forget to add the CNIL mention, you will find templates on the following link: https://www.cnil.fr/fr/rgpd-exemples-de-mentions-dinformation
The design
Choose the template you want for your reminders by selecting the desired template type. The templates are fully customizable to the colors of your store. You can add your logo, determine the font, insert tables, images,...
Save the configuration of your template and perform the operation for the other templates. Then go to the Discounts tab.
Discounts
This tab allows you to set the following aspects:
- Activate / Deactivate the discount
- Type (by percentage, amount or shipping costs offered)
- Amount discount (allows you to set up different types of discounts according to the amount of the cart) abandoned
- Value
- Validity (choice between a fixed date or a time limit in the number of days)
First choose the follow-up template for which you want to add the discounts. Then, activate the discount option for the relaunch. You can determine whether you want the discounts to depend on the total amount of the abandoned cart or if it is a fixed discount for any type of cart amount.
Fixed discount
You can choose a discount by percentage, amount or offer the shipping costs.
- Amount: This rule applies a monetary discount to the total order. For example, let's say the order costs €200 before taxes are applied. If we give the rule a value of €20, customers benefiting from the rule will only pay €180 (before taxes and shipping costs).
- In percentage (%) : This rule applies a percentage of the total price of the order. For example, let's say the order will cost €200 before taxes are applied. If we give the rule a value of 15%, customers benefiting from the rule will only pay €170 (before taxes and shipping costs).
- Shipping fees: shipping fees are offered for the order.
If you choose the type of discount by percentage or amount, fill in the value of the discount in the "Value" field.
Indicate the validity date (number of days for which the discount is valid) If you choose the offered shipping fee, fill in only the validity date of this discount.
Discount that depends on the total amount of the customer's cart
You can set the number of slices between 1 and 3.
For each range, you can select the application limits of the range. You can determine a minimum cart total to offer the discount.
Also select the type of discount applied.
- Amount: This rule applies a monetary discount to the total order. For example, let's say the order costs €200 before taxes are applied. If we give the rule a value of €20, customers benefiting from the rule will only pay €180 (before taxes and shipping costs).
- In percentage (%) : This rule applies a percentage of the total price of the order. For example, let's say the order will cost €200 before taxes are applied. If we give the rule a value of 15%, customers benefiting from the rule will only pay €170 (before taxes and shipping costs).
- Shipping fees: shipping fees are offered for the order. ( 5) Select the validity date. Maximum number of days in which the discount will be active. If you choose the offered shipping fee, fill in only the validity date of this discount.
Configuration of the reduction text
You can add to your follow-up email a text with the information of the proposed discount for all active languages in your store.
Attention:
- Use the "Text for discount" field ONLY if the configured discount is by percentage or amount.
- Use the "Text for shipping costs" field ONLY if the configured discount is free shipping.
Important: To write the text, use the suggested labels to inform the total amount, expiration date and discount code automatically:
%DISCOUNT_VALUE% - This label will be replaced in the reminder email by the amount of the discount you have set up. Ex: 20% or €50
%DISCOUNT_VALID_DAY% - This label will be replaced in the reminder email by the expiration date of the discount.
%DISCOUNT_VALID_MONTH% - This label will be replaced in the reminder email by the expiration month of the discount
%DISCOUNT_VALID_YEAR% - This label will be replaced in the reminder email by the expiration year of the discount
%DISCOUNT_CODE% - This label will be replaced in the reminder email by the discount code. Ex: CAVa70c6
Example of text for reduction by amount or percentage:
If you purchase before %DISCOUNT_VALID_DAY% / %DISCOUNT_VALID_MONTH% / %DISCOUNT_VALID_YEAR%, you will benefit from %DISCOUNT_VALUE% with the code %DISCOUNT_CODE%
Example of text for shipping costs:
Free shipping until %DISCOUNT_VALID_DAY% with the code %DISCOUNT_CODE%.
Important: In order for the discount text to appear in the reminder email, copy the following label "%DISCOUNT_TXT% " into the body of your reminder email. Your text for shipping costs or discount will be displayed automatically instead of the label.
To finalize, save the configuration and return to the Email Templates tab.
Activation of reminders
In order to be able to send reminders, you must configure a cron task, which is a process that allows you to schedule regular tasks. You need to choose one of the 3 options proposed to activate the reminders and start sending emails to your customers who have abandoned their cart.
Automatic relances
They are possible with the native Cron Task module. Click on the “ACTIVATE AUTOMATIC RELAUNCHES” button. The reminders will then be configured automatically with the "Cron Task" module located in your PrestaShop Back Office.
Manual reminders
Alternatively, you can send manual reminders, to do this, enter the following URLs in your browser:
First reminder: http://192.168.11.110/presta_chris/modules/cartabandonmentpro/send.php?id_shop=1&token=16 58736211542eb05dd3aa46.69659419&wich_remind=1
Second reminder: http://192.168.11.110/presta_chris/modules/cartabandonmentpro/send.php?id_shop=1&token=16 58736211542eb05dd3aa46.69659419&wich_remind=2
Third reminder: http://192.168.11.110/presta_chris/modules/cartabandonmentpro/send.php?id_shop=1&token=16 58736211542eb05dd3aa46.69659419&wich_remind=3
Configuring a cron task on your server
If you wish, you can configure your cron task yourself on your own server: First reminder: 0 * * * * php –f /var/www/htdocs/presta_chris/modules/cartabandonmentpro/send.php?id_shop=1&token=165873 6211542eb05dd3aa46.69659419&wich_remind=1
Second reminder: 0 * * * * php -f /var/www/htdocs/presta_chris/modules/cartabandonmentpro/send.php?id_shop=1&token=165873 6211542eb05dd3aa46.69659419 & which_remind=2
Third reminder: 0 * * * * php -f /var/www/htdocs/presta_chris/modules/cartabandonmentpro/send.php?id_shop=1&token=165873 6211542eb05dd3aa46.69659419 & which_remind=3
For better performance, we recommend choosing the third option, which corresponds to creating a cron task on your own server.
Statistics
You will have access to the summary of the reminder emails created as well as the number of opens and clicks for each email.
Find this module on the PrestaShop Marketplace! And let yourself be guided by our article on installing a module.
⚠️This article has been translated by an automatic translation program.
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