Are you ready to embark on the PrestaShop adventure? Here is a list of key points to organize before, during and after the opening of your store.
Even before installing your store
The first step is to consider and gather all the information you will need:
- What is the best legal status for your e-commerce activity?
- What will be the visual identity of your brand
- How will your product catalog be organized
- What will be your suppliers and carriers
- What payment methods to offer your customers
- And finally, an important element: what solutions to choose for hosting and a domain name.
Set up your store
With these items in hand, you can download and install your store. Several solutions exist to install a PrestaShop store, you can choose to use:
- One of the PrestaShop offers, available on our website.
- An installation service with hosting, you can consult the dedicated article here and watch the corresponding video on the PrestaShop Academy.
- A free downloadable PrestaShop version, to be installed entirely manually.
Configure your store
First of all, set your maintenance mode so that only your IP address has access to the front office. This will allow you to take the time to configure your store without it being accessible online.
The main features to set up are:
- Customize the appearance of the store
- Add a product
- Configure delivery modes
- Configure payment methods
- Meet legal obligations
- Set up the domain name
💡 Many articles and online training are available for free to help you, on this help center and on the PrestaShop Academy! |
Test your store
Once your settings are in place, check that your store is working as you want:
- Check the appearance of the mobile version of your store
- Check that there is no test content left on your store, such as a fake product
- Ask other people to give you their opinion on your site, by adding their IP separated by commas to the list of addresses that can access the store in maintenance mode
- Test the performance, SEO and accessibility of your site with automated audit tools
- Make sure you follow good computer security practices
- Schedule regular and identified time now to perform tests and maintenance on your site
Launch your store
It's time to open your store!
- Disable maintenance mode so that your store appears online
- Launch promotional operations on your scale, on social networks for example
- Check that the first orders go smoothly
- Monitor the SAV tab of your store to identify any customer returns
- Everything is going well? Think about the future and how to develop your e-commerce!
💡 Visit our Marketplace to add new features to your store. |
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