Customize your SEO
- Search engine optimization
Here we go!
To improve your product listing and increase the visibility of your store, we suggest you carefully fill in the various fields SEO : tags, meta descriptions, keywords and simplified URL...
The acronymSEOstands for "Search Engine Optimization".
To access this information, open the "SEO" tab.
The fields on this page allow you to directly optimize your catalog's visibility on search engines.
Title tag. This is the most important field, as the title will appear on search engines. Keep it very factual: you need to convince the search engine user to click on your link rather than another among the results. Make sure you have a unique title for this product for your entire store.
Good example: "Levi's 501® Original Jeans - Faded Blue - Regular Fit".
Bad example: "Item #02769869B bestseller".
Meta description. A product presentation in just a few lines (ideally less than 155 characters), to grab the customer's attention. It will appear in the search results, depending on the search itself: some search engines choose to display only the words searched for in the context of the page content. Be sure to include a unique description of the product on your site.
Simplified URL. Here's another extremely important field. It allows you to rewrite the web address of your product. For example, instead of having an address like http://www.monsite.com/index.php?id_product=8&controller=product ...you could have: http://www.monsite.com/8-nom-du-produit.html . Simply enter the words (separated by hyphens) you want to appear in place of the default name in the "Simplified URL" field. In this way, you help search engines to more easily reference your products. Accented and special characters should be avoided.
The "Generate" button allows you to easily obtain a simplified web address based on the product name. Once generated, you can modify the product URL as you see fit.
Simplified URLs only work if URL rewriting is enabled. You can do this in the "SEO & URL" preferences page, in the "URL configuration" section. Please check with your hosting provider that URL rewriting is enabled on server.
Page redirection. If you need to deactivate the product, you can choose which redirection you want.