Why introduce promotions?
Updated on Friday, August 18, 2023
Promotions are very popular with consumers during the purchasing process. Indeed, benefiting from a discount is very often the element that will make your customers want to finalize their purchases.
To access: Catalog > Discounts
Promotionsrepresent a powerful purchasing lever for consumers. In fact, 92% of consumers say they pay attention to products with promotions!
On the other hand, excessive use of promotions can significantly erode e-merchants' margins, so it's essential to use them sparingly.
PrestaShop offers several ways to set up promotions on your store, let's discover them together!