Choosing a domain name for your store
Updated on Friday, August 18, 2023
Why use a personalized domain name?
A domain name is the URL or web address that allows visitors to access your online store (such as prestashop.com). It's made up of a name and an extension (.fr or .com for the most well-known). A personalized domain reinforces the brand image and reputation of your store. It's a way of expressing your identity and building your brand. A store with a personalized domain name is more likely to win over your customers. It should be chosen with care, as it is the first image you give of your online business.
How do I choose a domain name?
Integrate your brand name
It's important to choose a domain name that represents your business. We therefore advise you to use a domain name that includes your brand or company name. Ideally, you should choose "nameofyourshop.xx" as your domain name. This option may not be available if someone else has already purchased and registered this domain name. If this is the case, you will have to choose another name or a different extension (.io, .shop...).
Use a short domain name
In general, try to choose short domain names, which are easier to remember and spell. Don't neglect the choice of domain name: the most important thing is that your customers can easily find you online. Choosing a short domain name is also important to optimize the chances of your customers finding you via search engines.
How do I find a domain name?
Prestashop Hosted does not yet offer domain name to buy, but you can turn to suppliers to find the domain of your choice.