With PrestaShop, you can modify the selling price of a product based on the quantity purchased, the customer group, the buyer's country, etc.
To access it: Catalogue > Products.
Why create a specific price?
Creating a specific price is a very simple way to implement a price reduction for a product along with all its variations. Indeed, if a specific price is applied to product X, all variations of this product X benefit from this specific price.
You can fully customize your prices, even reserving certain ones for specific customers to thank them for their loyalty!
Specific prices also allow you to differentiate your prices according to the country or currency of your customers.
How to create a specific price?
From the Catalog > Products page, in the 'Price' tab, click on 'Add a specific price' to display the fields for specific price conditions. To complete it, follow the steps below:
- Fill in the 'For' fields that allow you to define the groups to which the price applies. You may choose to apply a specific price to the currencies registered in the store, certain countries, and certain customer groups.
- Please fill in the "Client" field if you wish to create a discount exclusively for certain clients. Enter the first letters of the name or first name to find them.
- Fill in the fields "Valid from" and "Until" to define the time frame of your discount.
- Fill in the "From" field to apply your discount starting from a certain number of units sold. This may be useful in the case of a promotion such as "buy two, get one free." By default, this field is set to "1," which means from the first purchase.
- Fill in the "Product Price (excl. VAT)" field to specify the new price (excluding taxes) that you wish to assign to your product.
- Fill in the field "Apply a discount of" to specify the discount, either in percentage or in currency.
Once these conditions are met, click on "Save" to store this specific price and obtain, below the form, a summary of your discount, in a table as shown below:

The discount is immediately visible on the site. If you wish to modify or delete the specific price, click on the pencil or trash icon in the table.