SEO Personalization

Objective

• To optimize your search engine ranking

Let's get started!

To improve your product list and increase the visibility of your store, we suggest that you carefully fill in the various SEO fields: tags, meta descriptions, keywords, and simplified URLs...

The acronym "SEO" stands for "Search Engine Optimization".

To access this information, open the "SEO" tab.

The fields on this page allow you to directly optimize the visibility of your catalog on search engines.

Title tag. This is the most important field, since the title will appear on search engines. Stay very factual: you must convince the search engine user to click on your link rather than on another among the results. Make sure you have a unique title for this product for your entire store.

        Good example: "Levi's 501® Original Jeans - Washed Blue - Regular Size".

        Bad example: "Bestseller Item #02769869B ".

Meta description. A product presentation in a few lines (ideally, less than 155 characters), in order to attract the customer's attention. It will appear in the search results, depending on the search itself: some search engines choose to only display the words searched for in the context of the page content. Make sure to provide a description that is unique to this product on your site.

Simplified URL. Here is another extremely important field. It allows you to rewrite the web address of your product. For example, instead of having an address of type http://www.monsite.com/index.php?id_product=8&controller=product... you can have: http://www.monsite.com/8-nom-du-produit.html. You simply need to indicate in the "Simplified URL" field the words (separated by hyphens) that you want to appear instead of the default name. This will help search engines to index your products more easily. It is preferable to avoid accented characters and specific characters.

The "Generate" button allows you to easily obtain a simplified web address based on the product name. Once generated, you can modify the product URL as you see fit.

The simplified URLs only work if URL rewriting is enabled. You can do this in the "SEO & URL" preferences page, in the "URL configuration" section. Please check with your host to ensure that URL rewriting is enabled on the server.

Page redirection. In the event that you need to deactivate the product, you have the option to choose which redirection you prefer.