In this article, we will explore how to optimize images (reduce their size) in order to improve the loading time of your online store.
Select images of the appropriate size.
The first step involves selecting images of the appropriate size. If you need images of 1024 x 1024 pixels, then do not use larger images. You may use software such as GIMP, Photoshop, or Photopea in order to modify the dimensions of the image.
On Windows, the dimensions are visible by right-clicking on the image > Properties > Details.
Use an appropriate format.
Some formats are more suitable for the web. The webp image format is the best possible format for the web. In the absence of this, JPG and PNG formats should be preferred. When you save an image, you can choose a level of compression. Remember to compress your images as soon as they are saved.
There are online tools that allow for the conversion of existing images to the WEBP format.
Use TinyPNG to compress your images.
TinyPNG is a free online service that allows you to compress your images. Drag and drop your images onto the TinyPNG service to initiate compression, then download the compressed versions of the images for use on your website.