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⚠️ Attention: as part of our ongoing mission to improve our offers and products, PrestaShop Metrics will be decommissioned on January 1, 2026. No action is required on your part; the module will continue to function normally until the deadline. Furthermore, your data remains stored on your store and will always be accessible, even after the module is discontinued. Feel free to explore the PrestaShop Marketplace to find analytical tools in the Analytics category. |
(source: Google Analytics, https://support.google.com/analytics/answer/1008015)
To start collecting standard data from a website:
- Log in to your Analytics account or create one: go to google.com/analytics. Use one of the following methods:
- to create an account, click on Start for free,
- to log in to your account, click on Log in to Analytics.
- Set up a property in your Analytics account. A property represents your website or application and serves as the data collection point regarding it in Analytics.
Adding the Google Analytics tag to your site.
In order to collect data in your Analytics property, you need to add your tag to your website. To do this, you can use our free Google Analytics module.
Once this module is installed on your online store, access the module configuration page.
You will find at the bottom of the page a field to fill in with your Tracking ID.

This identifier is available in your Google Analytics account, in your property settings, in the following format: UA-123456789-1.
Copy and paste your identifier from Google Analytics and click on the Save button.
Your tag is now installed on your site.
Return to your Prestashop Metrics configuration page, refreshing the page if necessary. A banner indicates that your PrestaShop Metrics service has now been successfully configured.
NOTE:
- A maximum delay of 24 hours is required before you can view your visit data within your Prestashop Metrics dashboard.
- To instantly verify the effective installation of your Google Analytics tag, you may visit your Google Analytics account in the real-time reports section. View your site as an average user would; you should observe this live activity on your Google Analytics account.
Once your Google Analytics account is connected, you simply need to wait for the synchronization of your data to complete in order to access the module! You will be notified by email.