Why use a custom domain name?
A domain name is the URL or web address that allows visitors to access your online store (such as prestashop.com for example). It consists of a name and an extension (.fr or .com for the most famous ones). A custom domain enhances the brand image as well as the recognition of your store. It is a way to express your identity and build your brand. Thus, a store with a custom domain name will have a greater chance of convincing your customers. It should be chosen carefully as it is the first impression you give of your online activity.
How to choose a domain name?
Incorporate the name of your brand.
It is important to choose a domain name that represents your business. We therefore advise you to use a domain name that includes the name of your brand or the name of your company. Ideally, you should choose "yourshopname.xx" as your domain name. This option may not be available if someone else has already purchased and registered that domain name. If that is the case, you will need to consider selecting another name or a different extension (.io, .shop, etc.).
Use a short domain name.
In general, try to favor short domain names, which will be easier to remember and spell. Be careful not to neglect the choice of the domain name: the essential point is that your clients can easily find you online. The choice of a short domain name is also important to optimize the chances that your clients will find you through search engines.
How to find a domain name?
Prestashop Hosted does not yet offer domain name sales, but you can turn to providers where you will be able to find the domain of your choice.