From 16 Nov. 2023 a monthly subscription €9.99/Excluding taxes will be required to continue using PrestaShop Social.
PrestaShop Social makes it easy to showcase your products on Facebook and Instagram so people can discover and buy them. You will be able to create advertising campaigns from PrestaShop, increase traffic and optimize the performance of your campaigns by controlling your data.
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⚠️Please note that it is necessary to have filled in the Account module before configuring your PrestaShop Social module for everything to work correctly. |
Configure PrestaShop Social in five steps
1. Access the module configuration page
Log in to your PrestaShop back office and go to the 'Modules' section, then 'Module Manager.'
Search for the PrestaShop Social module and click on "Configure" to access the module settings.
Log in to your Facebook account.
When you access the module configuration page, click on the "Connect with Facebook" button to link your Facebook account to your PrestaShop store. If you are not already logged into Facebook, you will be prompted to enter your login credentials.
Select your Facebook page and your advertising account.
Once logged in, the module will retrieve the list of your Facebook pages and advertising accounts. Select the Facebook page and the advertising account that you wish to use for your PrestaShop store. If you do not yet have an advertising account, you will need to create one on Facebook.
Configure Facebook Pixel
Facebook Pixel is a tracking tool that allows you to measure the effectiveness of your advertisements and collect data on user actions on your site. To configure Facebook Pixel, please follow these steps:
- Click on "Configure Facebook Pixel" in the module settings.
- If you already have a Facebook Pixel, please select it from the dropdown list. Otherwise, click on "Create a new pixel" and follow the on-screen instructions.
- Once the Facebook Pixel is selected or created, click on "Save" to complete the setup.
5. Synchronize your product catalog.
In order for your products to be available for Facebook advertisements, you must synchronize them with Facebook. Follow these steps to set up catalog synchronization:
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Navigate to the 'Configure Product Catalog' section. On the configuration page of the PrestaShop Social module, click on 'Configure Product Catalog' to access the catalog synchronization settings.
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Choose the product categories to include in the synchronization. You may select all categories or specific categories.
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Configure the language and currency settings for the catalog synchronization.
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Click on "Save" to preserve the settings and initiate the initial catalog synchronization.