Your product feed is a list of the products you wish to promote on Google. PrestaShop automatically and regularly creates and updates your product feed from your store.
PrestaShop Marketing with Google will automatically synchronize all your PrestaShop product data with Google Merchant Center immediately after you have submitted your product feed settings. You will not be able to filter the products you wish to send to Google. By default, all active products and their variants will be exported. The products will be sent to your Merchant Center and will be updated 4 times a day.
Why optimizing your feeds is essential.
Successfully synchronizing more products will allow you to be more visible on Google Shopping through organic and paid campaigns, thereby improving the performance of your online store.
In this documentation, you will find tips for creating and optimizing your product feeds to ensure the success of your ad on Google Shopping.
Your feeds are checked for synchronization.
If you are using the Prestashop Marketing with Google module, a 2-step verification process will take place when uploading a feed.
Please go to the Product Feed tab to check the status of your feed synchronization.
1. Prestashop Verification
Prestashop analyzes the feed to verify the accuracy of the data and its compliance with Google's requirements.
- Compliant products: if the products are deemed to meet Google's requirements, they are sent to Google.
- Non-compliant products: if this is not the case, the products are not sent, and a list of the issue(s) to be resolved is communicated to the user.
During this initial verification, any product lacking the following attribute will be considered non-compliant and will therefore not be synchronized with Google:
- Product without an image.
Product without price
Product without product name
Product without identifier
Product without description
- Product without link
Google Verification
Google analyzes the feed and determines the status of each product
- Approved: the products comply with Google's requirements and can be displayed in free listings and ads across all channels with optimized visibility.
- Downgraded: the products are approved, but they lack recommended attributes. This will reduce their visibility on Google channels and lead to a decline in performance. This is unfortunate, especially if you have advertising campaigns in place, as you risk losing your business potential.
- Rejected : These are the products rejected by Google.
Attention: for the time being, with the current user interface, users are not aware of the approved products that have "limited visibility" on Google channels. The products are eligible to be displayed on free listings and Shopping Ads, but their performance will not be optimal until the merchant provides the missing attributes.
In the current PrestaShop product feed tab, these products would fall under the "Approved" designation rather than the "Rejected" designation. However, merchants who click on the "Approved" designation will be directed to the Merchant Center Front End, which may not properly communicate to them the actions they need to take to improve their performance.