The PrestaShop Marketing with Google module is an all-in-one solution designed to enable PrestaShop merchants to effectively promote their products across the entire Google ecosystem: Google Shopping, Google Ads (including Performance Max campaigns), YouTube, Gmail, Google Images, Maps, Discover, and more. This module aims to increase the visibility of online stores, attract qualified traffic, and maximize sales, while simplifying advertising management through direct integration into the PrestaShop back office.
Main Features
1. Complete integration with Google Ads and Google Shopping.
The module allows merchants to connect their store to Google Merchant Center and Google Ads in just a few clicks. The integration facilitates the creation, management, and optimization of advertising campaigns directly from the PrestaShop dashboard, without the need to juggle between multiple platforms.
Automatic synchronization of the product catalog.
The synchronization of the product feed is automated: the information from your PrestaShop catalog is transmitted in real-time to Google Merchant Center. This ensures that advertisements and product listings are always up to date, without manual intervention.
3. Shopping Ads and free listings
Products are highlighted on Google Shopping through paid advertisements (Product Listing Ads) and free listings on the Shopping tab. The advertisements display the image, price, and name of the store, which captures the attention of buyers who are already in the purchasing intent phase.
4. Performance Max Campaigns
Since 2024, the module integrates the management of Performance Max campaigns, which leverage Google's machine learning to automatically optimize ad delivery across all Google channels. The merchant simply sets their daily budget and objectives, and Google takes care of the rest to maximize performance.
5. Dynamic Remarketing
Dynamic remarketing allows for retargeting visitors who have already interacted with the store by displaying personalized advertisements highlighting the products viewed or added to the cart, thereby promoting conversion and the recovery of lost sales.
6. Conversion tracking and advanced analytics
The module offers integrated conversion tracking (Enhanced Conversions from 2024-2025), enabling precise measurement of return on investment (ROI), revenue generated, cost per acquisition, and other essential KPIs. Detailed reports assist in managing campaigns and making data-driven decisions.
7. Advanced Audience Targeting
Thanks to the power of Google Ads, merchants can target custom audiences based on demographic criteria, interests, or purchasing behaviors, in order to display their ads to the most relevant segments.
Benefits of PrestaShop Marketing with Google
Time-saving and simplicity
The installation and configuration are quick: the module can be downloaded from the PrestaShop Addons marketplace, installed via the Module Manager tab, and then configured in a few steps (connecting PrestaShop, Google, Google Merchant Center accounts, synchronizing the catalog, etc.).
Maximum visibility
Products benefit from exposure on the busiest Google channels, to buyers who are already engaged in a purchasing process. This generates qualified traffic and improves the conversion rate.
Automation and optimization
Centralized management from PrestaShop, the automation of synchronization, and the optimization of campaigns through Google's AI enable the maximization of results while minimizing manual efforts.
ROI tracking
The merchant monitors the profitability of their campaigns in real-time, adjusts their budgets, and identifies the most effective products or audiences through detailed reports and native tracking.
Tarification
Thank you for referring to the product page on the PrestaShop Marketplace for more information.