SEO Expert is a very comprehensive module that helps you quickly optimize the natural referencing of your shop on major search engines as well as on social networks.

This module allows you to:

• quickly create and customize your simplified URLs, as well as the "meta tags" (SEO tags) of your product pages;
• automatically generate suitable titles for Facebook and Twitter sharing links for products in your shop.

SEO Expert automatically fills in all the fields necessary for the proper referencing of your PrestaShop shop. The module will automatically generate personalized content for all the important fields of your shop:

• Product title
• Product description
• Product keywords
• Short product description
• Product rewritten URL
• Facebook sharing titles
• Twitter sharing titles

It is thanks to this content that your site can be better referenced on major search engines and appear on the first pages (91% of clicks on Google are made on the first page) as well as on social networks. Visibility is a key factor for success for any e-commerce site. Gain positions on search engines with SEO EXPERT, and increase your traffic as well as your conversions!

 

Optimizing Simplified URLs

The simplified URL allows you to have clean and unique addresses (URLs) for each page of your site and helps search engines to better reference them. Before setting up the module, make sure you have activated the simplified URLs feature on your shop, in order to see the effects of your URL rules. To configure simplified URLs, go to the Preferences tab and then to SEO & URL.

Once this action is completed, go back to your module configuration. To create the simplified URLs for your product pages, click on "Add a new rule for SEO". A new window will appear; follow the numbered steps from 1 to 3:

 

Step 1 - General

Two fields to fill in appear, "Rule name" and "Language selection":

"Rule name": give a name to the rule you are creating in order to identify it more easily later. This new rule will appear in the summary of created URL rules. We recommend creating a global rule for all categories first and specific rules later. Note: We recommend giving a rule name that reminds the category to which it applies

"Language selection": choose the language to which the rule will apply. The default language that appears is the default language of the shop. You must have previously activated other languages in your shop to get the list of languages. You can activate new languages for your shop by clicking on the "Localization" tab and then on "Import localization pack". After naming the rule and selecting the language of your choice, click on the "Next" button.

 

Step 2 - Categories

This step allows you to select the product categories for which you want to apply the simplified URL rule you are creating. Choose "All categories" if you want to apply the same type of URL for all categories in the shop.

You can also apply the rule to a single (sub)category or multiple categories. Only products with the default category selected will be affected.

 

Step 3 - Configure your URL

In the URL field, you can determine the URL structure you want to apply to your product pages.

To assist you, you have a list of variables that you can use to fill in your templates (Variables take on different values depending on the categories / product sheets visited by your customers). You have the following variables:

{product name}, which corresponds to the product name.

{product description}, which corresponds to the product description and appears in the body of the product page.

{product description short}, which corresponds to the product summary at the top of the product page.

{product reference}, which corresponds to the product reference. If the reference contains special characters, they will be removed.

{product manufacturer}, which corresponds to the product manufacturer's name.

{product features}, which corresponds to the product name.

{product category name}, which corresponds to the product category name.

{product parent category name}, which corresponds to the main category of the product.

{product category name}, which corresponds to the product category name.

{product retail price with tax}, which corresponds to the retail price including tax.

{product specific price with tax}, which corresponds to the specific price including tax.

{product pre-tax retail price}, which corresponds to the pre-tax retail price.

{product pre-tax specific prices}, which corresponds to the pre-tax specific price.

{product reduction}, which corresponds to the percentage reduction of the specific price.

 

The values of these fields should be variables in 95% of cases. The only cases where variables can be omitted are those where there is only one product per category. This operating mode is not recommended.

We recommend creating a general rule for all categories, and then, if necessary, creating specific rules if you need special SEO for certain categories.

After configuring your URL rule, you can click on "Save". A message confirming that your rule has been successfully created will appear. A summary of this new rule will then appear in the summary table.

To activate the rule, simply click on the "Apply" button. The rule will then apply to all products belonging to the categories covered by this new rule.

A window will open indicating how many products the rule applies to. You can modify and update the rule at any time by returning to the summary table.

Note: New products you add to a category that has a URL rule will automatically take the default URL rule applied to that category. Therefore, there is no need to update the URL rule for new products.

 

Meta-tags configuration

Introduction

A meta tag is an HTML page source code tag that allows you to insert keywords not visible to the user and intended for interpretation by search engines, such as Google. SEO Expert allows you to create these meta-tags to optimize your product pages for search engines.

The most well-known meta tags are as follows:

• Meta title: This tag is essential for achieving a good ranking in Google. It contains the text that appears in blue in Google search results pages. The words it contains and their order are important.
• Meta description: This tag contains the text that appears in gray in Google search pages. It guides internet users and encourages them to click on your site.
• Meta keywords: Keywords are taken into account to provide relevant results based on searches performed by your clients on search engines.

 

Meta tags will appear in Google search results pages as follows:

 

You can also find the meta title tag at the top of your browser as well as in the HTML code of your product page, inserted in the <head> section of the page:

 

SEO Expert also allows you to create specific meta tags for Facebook sharing posts and Twitter Cards.

Facebook Sharing Links

You can create the content of the sharing links for your product listings on Facebook. These sharing links will also use meta tags that help improve your SEO.

Twitter Sharing Links or Twitter Cards

Twitter Cards are generated by meta tags that you need to add to your website. Twitter Cards are associated with a unique URL, and you can have as many as you have URLs.

SEO Expert will allow you to automatically add these tags to your pages so that users who tweet display enriched content (Twitter Cards) visible to all their followers in their news feeds.

 

Configuration

To start configuring meta tags, please click on the "Add a new meta tag rule" button. A new window will appear; follow the numbered steps from 1 to 5:

 

Step 1 – General

Two fields to fill in will appear, "Rule Name" and "Language Selection".

"Rule Name": Give a name to the rule you are creating to identify it more easily later. This new rule will appear in the summary of created meta tag rules. Note: We recommend giving a rule name that reflects the category to which it applies.

"Language Selection": Choose the language to which the rule will apply. The default language of the store will appear by default. You must have previously activated other languages in your store to get the list of languages. You can activate new languages for your store by clicking on the "Localization" tab and then on "Import Localization Pack".

After giving a name to the rule and selecting the language of your choice, click on the "Next" button.

 

Step 2 – Categories

This step allows you to select which product categories you want to apply to the Meta-tag rule you are creating. Choose "All categories" if you want to apply the same type of meta tag to all products in the store. You can also apply the rule to a single category or subcategory. Only products with the default category selected will be affected. After giving a name to the rule and selecting the language of your choice, click on the "Next" button.

 

Step 3 – Configure your meta tags

This step allows you to determine the structure of the meta tags you want to apply to your product pages. The fields you can fill in are as follows:

• Meta title
• Meta description
• Meta keywords

To assist you, you have a list of variables that you can use to fill in your templates. The values of these fields should be variables in 95% of cases. The only cases where variables can be omitted are those where there is only one product per category. However, this is not recommended.

After configuring your rule, click on the "Next" button to configure the sharing titles on Facebook and Twitter, or "Save" if you only want to configure the tags for your product sheets. Then, click on "Apply".

Step 4 - Facebook sharing titles

Facebook has its own meta tags that help boost your site's traffic. The tags and fields offered by Facebook are as follows:

Admin IDs: Facebook user ID of people considered as administrators or moderators of this page. If you own a Facebook page and want to access more Facebook Insights data, you can use this tag. This way, you inform Facebook that you are the owner of the site and it links your Facebook fan page to your site. This is not a mandatory field.

Application ID: Application ID of the Facebook platform for the site. This is not a mandatory field.

Title: this is the title of your content. It works in the same way as a title tag for SEO in search engines. It is not necessary for the title to contain all keywords; it should primarily attract the attention of users to click on your site.  Description: similar to the description tag, it describes your content. Think of content that encourages clicks. You have 297 characters available.

Type: it helps you describe what type of content you are sharing.

Image: choose to attach one or more images to your post. After configuring your rule, you can click on the "Save" button and then "Apply". If you have a Twitter account, you can click on "Next" to configure the sharing links on Twitter.

Step 5 - Twitter sharing titles

Twitter offers the possibility to enrich content in tweets through Twitter Cards, which allow you to publish titles, authors, as well as content such as images, products... There are several types of cards:

• Summary or Summary (default type: title, description, thumbnail image, and attribution to a Twitter account)
• Summary with a large image or Summary with a large image
• Photo or Image (A card with an image only)
• Gallery or Gallery (A collection of images)
• Product or Product (An optimized card with all product details) The tags and fields proposed for Twitter are as follows:
• Twitter Account: the site's @username, which will be displayed in the footer of the Twitter Card. The @ symbol must be included.
• Title: similar to Facebook, the title should not contain all keywords but attract attention and get clicks. This field is limited to 70 characters.
• Description: this tag is similar to the meta description for search engines. Your description is limited to 200 characters.
• Image: choose to attach one or multiple images to your Twitter Card. Various sizes are available.
• Features: This allows you to specify specific product features, such as price, size, or general product information.

 

After configuring your rule, you can click on the "Save" button. A message confirming that your rule has been successfully created will appear. A summary of this new rule will then appear in the summary table.

To activate the rule, simply click on the "Apply" button. The rule will then apply to all products belonging to the categories covered by this new Twitter meta-tags rule. A window will open indicating how many products the rule applies to. You can modify and update the rule at any time by returning to the summary table.

Note: In order to use Twitter Cards, your URL must be approved by Twitter. To do this, please go to the validation tool: https://dev.twitter.com/docs/cards/validation/validator Once you have submitted your request, you will receive a confirmation email indicating that your domain is being validated. The approval process for your domain may take several weeks.

 

Frequently Asked Questions

How long does it take to be well referenced?

Obtaining satisfactory results in terms of referencing requires a lot of work and patience. Indeed, many success factors will depend on the content of your site. In principle, you cannot rank for a word that appears little or not at all on your site pages.

Furthermore, the level of search engine load targeted as well as the competitive intensity will also influence the time it takes to achieve the desired results. For keywords that are exclusive to your website (brand names or domain names, for example), this may be possible in the first few days following the implementation of your natural referencing (SEO). For keywords facing minimal competition, it will take a longer period without being able to indicate in advance when these results will be verifiable or on which specific keywords.

However, there is a strong chance that your site will rank in at least the top 30 positions on search engines, for a majority of keywords, within 1 to 3 months.

 

I have applied rules to my products, but the Keywords field in my product sheet in the back office remains empty, what should I do?

The Keywords field is not related to the SEO Expert module but to another native PrestaShop module called Tags block, so it will not be automatically filled after configuring SEO Expert.

Will the URLs and Meta-tags I created be deleted when uninstalling the module?

No, uninstalling the module does not impact the URLs and Meta-tags already created.

I have already set up rules for my product categories, but I don't see any impact on the URL of my product pages.

This is because the targeted category in your rule does not have a product with that same category as the default category.

Find this module on the PrestaShop Marketplace! And follow our guide on installing a module.