The objective of an e-commerce site is clear: to sell products or, more rarely, services online. What primarily distinguishes an e-commerce site from a showcase site, for example, is the existence of a product catalog, which allows customers and internet users to access all the products on the site and order them with just a few clicks.
What constitutes a "good" product catalog?
An e-commerce site that "works" is primarily a site that succeeds in presenting visitors with a quality product catalog. Before discussing customer knowledge and explaining why it is essential for improving the quality of the catalog, a fundamental question arises: what constitutes a quality product catalog?
The most obvious answer is to say that a good catalog is one that offers quality products that interest internet users. This is the most accurate answer. With this exception, the most important aspect is that the products appeal to visitors/internet users/clients.
However, in the context of an online store, the quality of a catalog is not solely determined by the quality of the products themselves. Other factors must be taken into consideration:
- The product catalog must be clear and well-organized: the internet user must be able to quickly access the product they are searching for. The relevance of the navigation system within the catalog of your website is one of the key determinants of the quality of the user experience in e-commerce.
- The products must be accurately described and presented. By definition, an internet user visiting an e-commerce site cannot physically touch and see the products in the store. He does not have them physically in front of him. It is therefore essential to optimize your product sheets to provide the maximum amount of information to internet users/customers. This involves writing a precise description and using presentation images.
- Certain products must be available in variations, depending on criteria such as color or size (for clothing, for example). The richness of a catalog partly stems from the variety of possible variations for each product.
If you wish to improve your catalog, you must work on all these aspects. But how should one prioritize the improvement work? You are surely already aware that working on one's catalog is a particularly time-consuming activity.
That is why we are integrating two tools into your store that will allow you to verify that you have not overlooked any specific elements in your catalog. These two tools are the catalog tracking and the catalog evaluation.