On PrestaShop, it is possible to quickly add a brand from your back office.
To access it: Catalogue > Brands & Suppliers
Why provide information about a brand?
If you provide information about the brands you sell, the visitors to your store will benefit from an enhanced navigation experience that will improve their overall experience. Furthermore, defining the brands will enhance your position in search engines. And this is true even if you are only selling your own brand.
If the supplier of the product is not the same as its brand, then you must ensure that both are properly registered, and each is associated with the corresponding products.
Is it necessary to provide a brand?
Yes! Your shop will be better indexed.
How to add a brand?
From the Catalogue > Brands & Suppliers page, click on "Add a brand."
A brand creation form opens, from which you can add its name as well as the following information: summary, description, logo, title tag, meta description, meta keywords. A button also allows you to activate or deactivate the brand.
| 💡 The summary is a free text about your product, while the description is a text about its features, which is very useful for search engines. |
Click on "Save" to be redirected to the list of brands.